100% Organic Conversation

Ordinary citizens are calling the shots. It’s happening right now. People are talking. They are sharing stories about their plans and experiences. Are you going to join in the conversation?

Today, marketing is not about media buys or sending out more communications – it’s about conversation. The best advertising opportunities connect people with shared interests so they can engage in conversations about your brand, product, or service.

BoldMouth’s industry research shows that 88.5% of organizations believe that word of mouth is extremely or very important to their marketing success. However, only 30% of all businesses have a formal customer-facing plan in place to identify, measure, and scale word-of-mouth efforts.

Is your business ready to have a conversation with your customers?

Consumers create marketing conversations by using social media to share content, opinions, insights, experiences, perspectives, and recommendations. These unaided dialogues happen without the guidance, information, or brand equities traditionally provided by advertisers. These are organic, word-of-mouth exchanges.

Remember, it’s about the conversation. You’ve probably heard big concepts tossed around like Engagement, Participatory Media, Experiential Marketing, Word of Mouth, Social Networking, Net Promoter Scores, Blogging, Web 2.0, Connected Marketing, Buzz, and Viral Marketing. These are just labels.

Labels aren’t important. Corporate executives don’t want a label, they want to create value and grow their business by implementing cost-effective, customer-facing strategies. BoldMouth does this by listening and making business decisions based on the knowledge and insights of your customers.

BoldMouth creates connections to conversations. Our agency uses technology, data, creativity, and marketing strategy to support business decisions based on the knowledge and insights gained from conversation. BoldMouth fosters the development of dialogues that drive brand awareness and consideration within communities and networks. Our strategy makes marketing more predictable, measurable, and cost effective.